Ep. 3 Brands Fighting The Good Fight
Welcome to Marketing Unschooled, a weekly unfiltered but focused look into the world of marketing & communications. Each week, host Josh Muirhead, Jonathan Sy, and Chris Morales explore a wide selection of topics impacting the marketing industry.
THIS WEEK'S TOPIC CONTINUES THE TREND OF TACKLING BIG TOPICS: BRANDS THAT COME TO THE AID OF THEIR SPONSORED ATHLETE, CELEBRITY, NOTABLE SPOKESPERSON OR CAUSE - AND THOSE BRANDS WHO DON'T.
The show opens with Josh telling the recent story of Stephen Curry and his Twitter battle with 45th and current President of the United States Donald Trump. During this very public battle, Stephen's lead sponsor - Under Armour - was put in a very interesting position. Do they come to the defense of their largest athletic celebrity and a large reason why Under Armour has grown (although not the last few Q's, sorry UA) OR do they simply do nothing and hope this, like so many other things, passes over.