In this episode, we dive into the future of social media in twenty eighteen. If you've been following the news at all you know that social media has come under fire like never before. This last year has seen the shine of social media fade and the reality of what these platforms represent (major media and advertising companies) has changed public perception. All this and more discussed in this latest episode of Marketing Unschooled
In this episode, we're talking about social media and specifically about how the Kumbaya days of social may be behind us. Is it about community building anymore? Or have these platforms evolved, and are now more like advertising platforms.
As marketing has evolved, earned media started to look and feel very different. Earned Media falls within the media matrix of Paid, Owned and Earned, and is considered the most trusted media type. Josh and Jonathan dive into the changes of earned media, the rise of influencers and how social media / paid social media completely changed the way everyone approaches this space.
In episode 3, Josh, Chris, and Jonathan explore when brands are forced to decide if they come to the defense of their sponsored athlete, celebrity or causes, or to say / do nothing and hope it blows over. The show opens with Josh telling the recent story of Stephen Curry and his Twitter battle with 45th and current President of the United States Donald Trum
In the second episode of Marketing Unschooled, Josh and Jonathan explore the power of perception. What people believe will often override what is true and how marketers need to tap into this via signaling, messaging, price, and positioning.
Josh, Chris and Jonathan have all worked for different marketing, advertising and PR agencies. They love them, they hate them and they share what they honestly think of them in the first Episode of Marketing Unschooled